Megha — Design Portfolio 2025

Design.

Graphic Design Portfolio2025

Megha.

Graphic Designer · Brand Visual Designer · Packaging

"I design the small details that make every big brand feel considered."

Education

MBA — International Business

Experience

4 Years in Design

Based in

Jaipur, India

Availability

Freelance & Full-time

Currently available for work

Controlled

Chaos.

Design is not disorder — it is order made to feel alive.

IllustratorPhotoshopCanvaPremiere ProCapCutAfter EffectsBrand StrategyPackaging

mthaakur109@gmail.com

Brand Identity✦Packaging Design✦Social Templates✦Video Editing✦Typography✦Email Design✦RichnStitch · Co-founded✦MBA — International Business✦ Brand Identity✦Packaging Design✦Social Templates✦Video Editing✦Typography✦Email Design✦RichnStitch · Co-founded✦MBA — International Business✦

About
Megha.

Graphic Designer · Jaipur, India

A designer with 4 years of experience building visual identities that live in the real world — on packaging, in emails, across social feeds. Currently pursuing an MBA in International Business, which means she understands what design does for a business, not just what it looks like.

Based in Jaipur in her own apartment, she works independently, meets deadlines without hand-holding, and brings quiet attention to detail that shows up in every kerned headline and every colour-matched label. Calm in process, precise in output — and particularly strong at making brand systems feel cohesive across every touchpoint.

Detail-OrientedSelf-DirectedDeadline DrivenBrand ThinkerCommercially AwareMBA in Progress

Education

MBA — International Business

Currently Pursuing · 2024–Present

Design Experience

4 Years

Brand · Packaging · Social

Live Brands Built

2+ Brands

RichnStitch & more

Location

Jaipur, India

Remote-ready · Open to relocate

Case Study 01 — Live Brand · Co-founded & Designed

RichnStitch

A D2C clothing brand rooted in Indian cultural art and contemporary streetwear. Every graphic, every art direction decision, every product rollout designed in-house.

The Mark

Serif logotype built for both digital and print — clean enough for a hang-tag, bold enough for a storefront header. The ampersand carries the personality.

WordmarkShopifyBrand Identity

Shopify Storefront

Live e-Commerce

Full storefront design — hero banner layout, product photography direction, and visual hierarchy built to drive conversions without losing editorial feel.

The CollectionProduct Design · Art Direction · Print

Each graphic is rooted in a specific cultural reference — Warli tribal art, Rajasthani miniature painting, Indo-Japanese graphic fusion.

Warli Heritage Series · Front Print

The Dance Panel

A bordered Warli panel framed like a carpet detail — the tribal dance scene at chest height, anchored by geometric cuffs on both sleeves.

Design Thinking — Warli Series

Ancient Art,
Modern Silhouette

Warli painting is one of India's oldest tribal art forms — geometric, earth-toned, communal. The challenge was to bring it onto a contemporary oversized tee without flattening it into decoration.

The solution: frame it. The graphic is set inside a printed border that references Warli's own rectangular narrative tradition. The sleeve cuff detail extends the visual language around the garment — a wearable system, not just a front print.

Art Direction

Ochre base · Terracotta tribal illustration · Geometric sleeve bands · Craft-paper shoot environment

Warli ArtTribal HeritageScreen PrintArt Direction

Back Print

The Procession

The back features a Warli procession in negative space — subtler than the front, discovered only from behind.

Design Detail

Front & Back as Two Acts

The front is bold and declarative — a statement. The back is quiet and minimalist — a continuation. Together they make the tee a complete narrative object.

Rajasthani Miniature Series

Raktvar — The Crimson Series

A Rajasthani miniature figure rendered in contemporary illustration — cascading down the back in three. Baroque palace architecture anchors the cultural reference without explaining it.

Graphic Design Series

Kawasaki KZ1000

A full back-print technical poster — blueprint illustrations, grid overlays, checkerboard flags. Japanese moto-culture through the lens of a retro editorial graphic.

Cultural Depth

Rooted in Research

Every graphic starts with source material — actual Warli paintings, Rajasthani miniature archives, period photography. The design is always informed by the thing it references.

Art Direction

Set & Environment

Shoot locations are chosen to amplify the graphic — Rajasthani palace swing for the miniature tee, Warli mural backdrop for the heritage series, real tyres for the KZ1000 print.

System Thinking

Front, Back, Sleeve

The garment is treated as a three-surface canvas. Every RichnStitch tee uses front, back, and cuff as distinct but connected design moments.

Case Study 02 — D2C Food Brand

Bitehaus

A bold D2C food brand built on visual energy — every piece of packaging designed to own the table. Orange and navy, full-bleed illustration, maximum shelf impact.

The Full Brand Experience

Every touchpoint — fry box, cup, tray flag — carries the same graphic system. The brand is instantly recognisable across all packaging formats.

Fry Cone Packaging

The diagonal pattern wraps the cone in a way that stays legible even in motion. Kraft paper top grounds the energy of the print below.

Burger Box

Two-material approach — printed illustration top, clean kraft sides. The logo reads at distance; the box communicates quality before it's opened.

Beverage Cup

The brand mark distilled to its purest form. Even at miniature scale, the smiling house logo reads instantly — brand recall in the smallest touchpoint.

Table Flag

The brand pattern bands top and bottom while the logo anchors the centre.

Design Thinking

Consistency at Every Scale

Bitehaus packaging was designed with one rule: every item must work alone and as part of a set. The orange-and-navy palette is bold enough to pop on a restaurant table but restrained enough to feel premium. The illustrated pattern tiles seamlessly across curved and flat surfaces — a technical constraint that became a creative signature.

Print DesignBrand SystemD2C FoodIllustration

Case Study 03 — Luxury Skincare

Aura

A luxury skincare identity built on ritual and restraint. Matte charcoal packaging, hand-illustrated label art, brushed gold finishes — designed to feel like an object worth keeping.

The Bottle

Matte charcoal finish with a brushed gold pump. The monogram is etched clean — jewellery-grade restraint applied to skincare packaging.

Box & Bottle Together

The illustrated box frames the product — when placed together, the artwork wraps visually around the bottle, creating a display moment on any vanity.

Label Illustration Sheet

Production Print

The repeated pattern in production print — each card showing the full-bleed illustration system that wraps the outer box and inner tissue.

Design Thinking

Luxury Through Restraint

Aura was designed to communicate ritual — the sense that skincare is not a task but a ceremony. Every element was chosen for what it removed as much as what it added. The hand-drawn illustration earns the premium price; the matte finish makes the gold metallic lettering sing.

Deliverables

Brand identity · Bottle label · Outer box · Print-ready artwork · Pattern system

Email Design

Campaign LayoutEmail · Newsletter · Digital Template

A bespoke email template designed for Aura's product launch. Subject-line-first hierarchy, product-forward layout, consistent with the physical packaging.

Aura Skincare — Campaign Email

Subject Line Strategy

The Ritual Hook

"The ritual you've been waiting for" — written to feel earned, not salesy. It primes the reader before the email opens, setting a tone the visual layout delivers on.

Layout Hierarchy

Text First, Image Second

Editorial column structure mirrors luxury print — long-form copy left, product right, full-bleed hero below. Each zone has a single job. Nothing competes.

Brand Consistency

Same Visual Language

Typeface, spacing, and image treatment mirror the physical packaging — so a customer receiving this email after buying the product feels the brand thinking as one, not piecemeal.

Content Design · Art Direction · YouTube

Thumbnails

Four thumbnails from the Aayusucks YouTube channel (9K+ subscribers) — each one a contained design problem. Typography-led, conceptually driven, built to stop a scroll.

Channel

Aayusucks

YouTube · Documentary / Design

Subscribers

9K+

Growing · Organic

Design Role

Art Direction

Concept · Photoshop · Layout

Content Style

Cinematic

Essay · Documentary · Design

Thumbnail 01 · Concept

"Stop Killing Ideas"

A figure folded inside their own head — the idea suffocating inside the creator. High-contrast red field, Photoshop composite, bold sans-serif. The dashed arrow labels the problem without explaining it.

The Design Philosophy

Every Thumbnail is a One-Second Argument

A YouTube thumbnail has exactly one job: make the viewer feel something before they've read the title. These four are each built around a single visual idea — one image, one emotion, one reason to click.

Concept First

The image concept is decided before any tool is opened. Every element exists to serve the concept.

Typography as Image

Text is never decoration — it's sized, placed, and weighted to carry as much emotional weight as the visual.

Colour = Mood

Each thumbnail locks a dominant colour to an emotional register — red for urgency, beige for thoughtfulness.

Thumbnail 02 · Typography

"Typography is not Fonts"

The argument is made by the design itself. A script "Fonts" in cyan sits below a hard-set sans "Typography is not" in white — one is font, one is typography. The viewer understands the thesis before reading the title.

The CRT monitor is a deliberate anachronism — it says this is a design history question, not a tutorial.

Mixed Type3D CompositeConcept-DrivenSans + Script

Art Direction Note

The Screen-in-World Technique

Placing the title inside a diegetic screen object removes the flat-thumbnail feel and adds depth — the viewer looks into the image rather than at it.

Thumbnail 03 · Data / Motion

The 80/20 Rule in Editing

The numbers are the canvas — a Premiere Pro timeline texture fills the letterforms, making the concept visible inside the title. A blurred hand creates depth without cluttering the typography. Beige grain adds editorial warmth against the harsh digital data.

Thumbnail 04 · Split Composition

This Will Change Everything.

A hard horizontal split divides red graphic space above from a B&W eye below. The After Effects icon bridges the divide — half graphic, half pupil. The period after "everything." is a design choice: it makes the statement feel final.

Restraint

One Idea, No Noise

Each thumbnail commits to a single visual concept and removes everything that doesn't serve it. Decisions made by subtraction, not addition.

Typographic Confidence

Text That Carries Weight

The type isn't labelling the image — it is the image. Whether script-versus-sans contrast or text-as-texture, the words do visual work, not just informational work.

Platform Awareness

Designed for Small Screens

Every composition reads at 120×68px. High contrast ratios, minimal elements, and a single focal point ensure the design doesn't collapse when it gets small.

Content Design · Art Direction

Aayusucks

Cinematic documentary-style essays on design, filmmaking & creativity

9K+

Subscribers · Organic growth